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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Marketing_Discussion 1 (1)

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Q Identify one company in the cellular service industry and discuss the business model employed by the company. What changes, if any, would you make to the business model? Give reasons.

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AT&T Inc. can be regarded as a holding company that involves in the provision of services of digital entertainment and telecommunications. It functioned through the segments mentioned as follows: Entertainment Group, International, Business Solutions, and Consumer Mobility (Gara, 2017).